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10 Ways Computer Vision Unlocks Growth for 3PLs

  |  Kargo  |  3 min

From enhancing operational efficiency to attracting high-value customers, computer vision at the loading dock can drive growth for 3PLs.

What You Need to Know

In the competitive landscape of third-party logistics (3PL), embracing innovation not only sets you apart, but provides new opportunities for growth. 

Computer vision, a type of artificial intelligence (AI), is emerging as a game-changing technology, providing new ways for 3PLs to to enhance their service offerings, streamline operations, and drive growth.

How Kargo Works

Kargo uses computer vision to capture data from labels and inspect the condition of freight. 

Installed at the dock door, Kargo Towers gather information on freight as it passes through the loading dock, automating label scanning, shipment verification and quality checks.

The data and visuals captured by Kargo Towers at the loading dock are instantly available, and shareable, on the Kargo Platform, empowering users to quickly address and resolve disputes or queries.

Next, we’ll explore how Kargo can unlock growth for 3PLs.


Kargo’s advanced computer vision technology provides unique benefits to both 3PLs and their customers, creating new opportunities for growth.

1. Attract New Customers

Kargo's advanced technology appeals to clients looking for innovative logistics solutions. By offering Kargo, 3PLs can attract businesses that value accuracy and efficiency, expanding their client base and unlocking new revenue opportunities.

2. Enhance Service Upselling

With Kargo, you can introduce existing clients to advanced features that elevate their logistics experience. This not only increases client retention but also opens up avenues for upselling enhanced service packages, driving revenue growth.

3. Improve Operational Efficiency

Kargo's computer vision technology streamlines 3PL operations, reducing errors and increasing throughput. This efficiency gain translates into faster service delivery, increased capacity for more business, and ultimately, growth in revenue and market share.

4. Reduce Costly Errors

By accurately tracking shipments and immediately flagging discrepancies, Kargo minimizes the financial impact of claims. Lower operational costs free up resources that can be invested back into the business, fueling further growth

5. Scalable Solution for Growth

Kargo's scalability means 3PLs can start with a few dock doors and expand usage as they see tangible benefits. This adaptability ensures that businesses can grow at their own pace while continually enhancing their service offerings with Kargo's technology.

6. Early Adoption of AI Technology

By integrating Kargo's AI capabilities early on, 3PLs position themselves as forward-thinking leaders. This not only attracts clients who are eager to leverage the latest technologies but also sets a foundation for continuous innovation and growth.

7. Strengthen Client Loyalty

The accuracy and transparency provided by Kargo foster trust and dependability with clients. Satisfied clients are more likely to remain loyal and expand their business with the 3PL, contributing to sustained growth and stability.

8. Future-Proof Your Business

Adopting Kargo's technology ensures that 3PLs stay ahead of the curve in a rapidly evolving industry. Being at the forefront of innovation positions your business for long-term growth and success as market dynamics change.

9. Data-Driven Decision Making

Kargo's actionable insights allow 3PLs to make informed decisions that optimize operations and strategy. This data-driven approach ensures that growth is not just incremental but also strategic and sustainable.

10. Build a Reputation for Innovation

Offering cutting-edge solutions like Kargo enhances your brand's reputation in the market. A reputation for innovation can attract new clients, talented employees, and even potential investors, all of which contribute to the growth and success of your business.

By integrating computer vision, 3PLs not only enhance their current operations but also unlock potential growth avenues, ensuring they remain competitive and relevant in the fast-evolving logistics sector.


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